17 feb, 2021
5 reasons why you need a website in 2021
“Do I really need a website for my business? “Is it really that necessary?” the answer is pretty simple that yes! You not only need a website for your business but you need a REALLY good one! The first thing business owners ask is that why do we need a business website?
To make it clearer, if someone is looking out for a business that you have, they are not going on a run for a door to door inquiry, they will simply type it out on search engine and it needs to be there. Customers demand everything on their fingertips now, from fashion, to salons, cafes or even cars, they want all of them at one click or swipe of their fingertip.
Let’s discuss about the top 5 reasons why you need a website in 2021.
1. Presence in Google search
There is a great possibility that you found out this website through search engine platform like Google. Around 80-90% of the website traffic comes directly from the search engines. From empowering your customer service, to improving your visibility, website does a lot for your business than you can imagine.
A website is bound to take your local business to potential customers all around the world. There are around 3.5 billion people that uses internet every day to search for information. You can conveniently improve your online presence by having a readable, rejuvenating and classy website for your business.
2. Provides easy accessibility to your customers
Well, during your closing hours, you are likely to turn away the customers, right? But that’s not the case when you have a website, as it assists you in offering 24/7 accessibility to your customers. Your website can be viewed and accessed 24/7, means your potential audience can view it anytime and anywhere they want.
They can research about your website, add items to the wish list or cart, until your business opens up! You can even add a Chat bot or a virtual automated assistant, to ensure you are always out there for your consumers. It will increase the credibility of your brand and increase the trust of the audience on your business, you will be there at their access and they will get the required solutions.
3. Your Competitors have it!
If you are still looking for one reason why you must have website for your business, then here it is, your competitors have it! Your competitors have it for a reason, the websites are helping them to grow and you should too. A competitive analysis is always important for any business, thus you must check the types of websites your competitors are using and how it’s benefiting them.
You can check what they are doing right while also checking what they are doing wrong! You can search what keywords they are ranking on as well as the strategy, processes and follow up systems to build one of your own or even better than that. If their website is meeting the needs of customer’s and it’s something that they value, then you must go for it in no time!
4. Minimizes the operational costs
You can use your website to sell your products or services directly to the consumers, instead of calling them out for a further step to call or message you, your website can be the profitable bridge between your businesses and your consumer. Websites allow you to have an online presence and eliminates the concept of bricks stores which involves operating costs associated with rental, staff and other utilities.
Website acts an internal online forum so you can conveniently interact with your employees, while eliminating the need for travel and meetings. You can track everything that happens over your website from your employees to your customers!
5. You can learn a lot about your customers
Websites are not only about building a brand credibility or improving your sales, they are much more than that! Customer insight and consumer analysis is one of the most essential aspects of any business and you may achieve it through your website. If used correctly, you can use it to learn about your customers.
You can set up polls, or online form, which your consumers will fill for basic details and you can know all about them or the things they are interested in. You can even set up track your site’s analytics, to stay updated on the data and the way your visitors behave.
Wrapping it up
In the above article we discussed about the top reasons why your business needs a website. However, due to the current COVID-19 situation, you need it much more than ever. Now that all the business platforms have shifted online and stepped into the digital world, direct selling seems like an old mediocre concept now.
Having a website and maintaining an online presence is a major post-COVID business requirement now that you cannot neglect. If you are looking to pace up your business and want to be ahead of your competition, this may be pivotal.
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